Madan, Shilpa, Shankha Basu, Sharon Ng, and Krishna Savani (forthcoming). The Breadth of Normative Standards: Consequences for Consumers, Brands, and Organizations. Organizational Behavior and Human Decision Processes.

Katsikeas, Constantine and Shilpa Madan (forthcoming). Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural Marketing and Marketing Strategy Research in Commentaries on Scale use and and abuse: Towards best practices in the deployment of scales. Journal of Consumer Psychology. 

Madan, Shilpa, Krishna Savani, and Gita V. Johar (forthcoming). How you look is who you are: The Appearance Reveals Character Lay Theory Increases Support for Facial Profiling. Journal of Personality and Social Psychology. (Download)

Madan, Shilpa, Krishna Savani, and Costas Katsikeas (forthcoming). Privacy please: Power distance and people's responses to data breaches. Journal of International Business Studies.

Nankadewa, Kevin*, Shilpa Madan*, Krishna Savani, and Hazel Markus (2021). The Salience of Choice Fuels Independence: Implications for Self-perception, Cognition, and Behavior. Proceedings of the National Academy of Sciences. (*: equal first authorship) (Download)

Madan, Shilpa, Kevin Nanakdewa, Krishna Savani, and Hazel Markus (2020). Salience of Choice: Good for the Individual, Not So Much for the Society. Current Directions in Psychological Science. (Download)

Madan, Shilpa, Shankha Basu, Aneeta Rattan, and Krishna Savani (2019). Support for Resettling Refugees: Role of Fixed-Growth MindsetsPsychological Science. (Download)

Madan, Shilpa, Shankha Basu, Sharon Ng, and Elison Lim (2018). Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries. Journal of International Marketing. (Download)